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H A G R O
众所周知,做线上外贸一般有两条路,一是在平台开店;二是建独立站。受限于平台流量分配、严苛规则限制等因素,独立站正成为外贸企业线上拓客不容错过的渠道。独立站脱离平台的禁锢,具有更强的营销自主性,据统计全球约有40%的交易是通过独立站完成,独立站热度不断攀升,不少B端企业通过独立站布局海外。
但独立站的痛点很明显:站外引流困难;站内转化低,访客流失严重……
企业形象包装、产品专业性展示。从建立独立站起始,就要精确网站定位,根据独立站的定位,填充优化独立站内容。比如独立站整体设计要符合海外用户审美,导航清晰合理,宣传图避免模糊,打造富有吸引力的产品文案,对于产品的讲解要全面详尽等。
独立站运行保持流畅不卡顿,避免带给用户不好的体验。定期更新的新闻博客直击用户痛点,展示企业的专业性和产品的相关性,为后续谷歌推广奠定良好基础。
独立站虽然不受制于平台规则,避免了类似亚马逊封店的危机。但也失去平台带给店铺最大的优势——流量。独立站区别于平台,想要获得流量就需要引流。其来源主要分两种:
主要是通过SEO优化、SNS社交营销、Reddit论坛营销、SMS短信营销、EDM邮件营销等方式。
首先是比较精准的SEM,SEM叫搜索引擎营销,通过制定有吸引力的广告引起用户兴趣,在用户搜索时吸引用户点击。比起SEO做SEM网站排名更快,因为SEM按点击计费,花费越高流量越高。此外包括Facebook广告、TikTok广告等社媒广告,网络联盟、网红营销、视频营销等。
引流是独立站不可忽视的环节,要注意广告投放的人群是否精准,不断优化引流策略。
外贸独立站可以收集访问独立站的用户信息,包括邮箱和联系方式等,通过和消费者的直接交流,能够实现独立站留存。与这些用户保持联系,通过WhatsApp、邮件营销推动转化、复购等,完成流量循环。沉淀私域流量,实现独立站的再次转化,充分发挥获客手段,打造忠实客户并不断裂变,最终成为属于自己独立站品牌的流量池。
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)
很多独立站都有这样的问题!! 上万美刀的投放费用分分钟花出去了,访客变多了,转化率却提不上来。点击进来的顾客80%看看就走了…… 只有访客,没有订单量的独立站能算成功吗?
致使“隐形”的原因较为复杂,可能是广告目标画像不精准、品牌信任度低、没有及时跟进等原因。 对于独立站来说,充分挖掘每一条线索价值是独立站提高转化的关键。如何激活这些只浏览无询盘的“隐形客户”?黑格增长针对独立站访客打造AI访客识别功能,精准识别访客信息,主动出击提高转化。
针对未发起询盘的独立站访客。 黑格增长AI访客识别功能可以通过对独立站访客IP、Cookie等信息进行分析。
结合Google Analytics API & Google Ads API等数据信息识别出该独立站访客以及联系方式!包括访客的国家城市、邮箱、访客来源(谷歌广告、或者其他)等。
通过黑格增长对未发起询盘的客户进行背调,轻松查出决策人信息、公司信息等,通过采集的访客联系方式,企业可以直接联系客户,主动发起询盘!避免了坐等客户咨询的被动性!一招触达流失的客户,获得合作机会,实现转化。
通过访客信息,黑格增长还能够从“隐形客户”停留的时长,在独立站浏览的轨迹,甄别出合作意向大的高质量客户,将这类客户的数据反馈到谷歌广告进行二次营销。针对这类客户,提供更具吸引力的产品广告。设计出客户感兴趣或者是对这类客户有价值的精品内容,唤醒客户。 详细的AI访客数据配合精准的谷歌广告数据形成独立站品牌专属的广告画像!
这样既缩减了广告成本,还能实现广告精准度暴增,提高独立站转化率。彻底激活只浏览无询盘的“隐形客户”!
做好独立站营销获客,主动发起询盘是必不可少的“进攻”手段。因为当竞争对手和你一起锁定同样的客户时,能否快速发掘决策人线索,并“投其所好”及时跟进,是决定转化的关键。
帮助您轻松获取隐藏客户,通过大数据轻松筛选出高质量客户。主动才会有故事!